The revolutionary KYO office system only found its name a few months before launch. It followed an uncompromising approach to ensure the brand and promotion matched what was to be an enormous shift in product innovation, not just up to date but the future at work.
The name KYO was Japanese and means “today” or “of the moment” and allowed the creative team to use reflective style to the brand logo.
It was the decision not to use products in the advertising but the imagery of topics from the workplace and how people need to work that created such impact.
It was perhaps no surprise that the media response was so extraordinary and that the marketing launch supported the product achieving awards around the world and is still remembered today. How you go to market should ensure you are noticed and remembered in a positive light.